The internet has revolutionized real estate. From text ads a decade ago, to picture ads five years ago. The next big thing to change real estate's presence on the internet are video tours.
84% of buyers use the internet to aid the buying process. What they typically get are a series of pictures showing various rooms of the house. But it is hard to paint the full picture of a house with just pictures. That's where video tours come in.
Video tours are essentially open houses over the internet. An agent would appear on a video and act as if he or she were actually showing a house to a potential buyer. Except now, that video can reach millions of people. Videos give much more insight into a house that pictures cannot. They say a picture is a thousand words. It would be fair to say a video is a thousand pictures....Literally.
It is becoming a easy process to post real estate videos on the internet. Sites such as www.ShowYourPlace.com specialize in this. They offer a high quality video of the house that you are selling. Not only that, but its free. All you need to do is upload the video.
Video editing software is not required but it can make things look more professional. Adding contact information into the video or doing a satellite view with Google World Maps are some ways to improve the video. The video can be taken with most digital cameras. To prepare for the video, it is very useful to have a script prepared or a list of what you hope to capture on video.
In this day and age, agents need to offer something special to both separate themselves from the competition and offer value to the customer. Video is that special something.
Elias is a software developer who runs www.ShowYourPlace.com. It is a free video real estate site that allows users the ability to easily show their places for sale over the web.
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